Ethical - Slow Fashion - Responsible - Social Purpose
72 Smalldive are Singapore's award-winning pioneer slow-fashion company.
As a slow fashion advocate, it upholds the philosophy of Shokunin, a Japanese term that not only defines a commitment to traditional craftsmanship but also an attitude for social consciousness. Hence, provenance is an essential feature of the label’s products. The label takes on a holistic perspective in its product design and development; that approach entails seeking out ethical suppliers, maintaining transparency on product provenance, supporting traditional craftsmanship, and avoiding production processes that incur excessive wastage.
To date, the label collaborates with various artisan workshops in Milan, Italy and Alicante, Spain for its production of leather bags and small leather goods. It’s fine premium leather and solid brass accessories are completely sourced from Italy.