Founded when sister label Prada was at its most minimalist, Miu Miu – named after Miuccia’s childhood nickname – offered a “sensual, rebellious take on dressing-up.” The collections play on masculine, feminine and historical references
The environment is one of the interests of the Prada Group which feels responsible for engaging in and cultivating virtuous behaviours that contributes to the development of the company, respecting the communities and the places it operates in.
The Group is committed to reducing the environmental impact of its activities, therefore, considerable multiannual investments dedicated to the reduction of land consumption, energy efficiency, use of renewable energy, reduction of waste and responsible use of paper and packaging are made within the development plans of its branches.
Recently, Prada S.p.A. signed with Crédit Agricole Group the first Sustainability Linked Loan of the luxury goods industry. This new facility, named Sustainability Term Loan, is a EUR 50m five-years term loan which interest rate can be reduced following the achievement of targets related to: number of stores assigned of a LEED Gold or Platinum Certification; amount of training hours for the employees and the use of Prada Re-Nylon (regenerated nylon) for the production of goods.