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The Sergio Rossi brand played a part in developing sustainable fashion with their Eco Pump, a biodegradable shoe created using Liquid Wood. Part of the proceeds from the sale of the Eco Pump went to GoodPlanet.org, a foundation created to raise public awareness of environmental protection.
Sergio Rossi believes sustainability is a pillar in the growth strategy of the brand. Taking care of the planet, collaborating for the benefit of employees, suppliers and customers will safeguard the heritage for healthy growth in the future. Business development combined with the need to adopt sustainable policies in environmental and social issues aims to enhance the path towards the achievement of important results.